Nestled between the demanding holiday shopping season and the busy summer months sits springtime — the often-overlooked retail shopping season. Spring is the Jan Brady of shopping seasons to the Marcia, Marcia, Marcia of winter and summer.
You shouldn’t ignore the spring months for marketing your business. In 2017, Americans spent $18.4 billion for Easter and $5.3 billion on St. Patrick’s Day. That’s a lot of Easter candy and green beer.
While other businesses are coming down off their holiday high or gearing up for the summer, savvy business owners know they can stand out with delightful deals in shoppers’ inboxes during the spring.
Lest you think you only have Easter and St. Patrick’s Day to hang your hat on, we have a list of the holidays and events that make for excellent email marketing in the spring months from March through May.
- Academy Awards – March 4
If you want your open rates to bloom this spring, you need to freshen up your email subject lines. We’ve got a garden of great ideas to help you spring into action this season.
Here are 10 email subject lines from other businesses to get those creative juices flowing:
- The Latest Spring Catalog is Here! See What’s Inside… | Williams-Sonoma
And, because the thought of spring has us in the mood, here are 25 email subject lines — broken down by month — that you can personalize for your business. They’re sure to put a little spring in your step.
- Spring forward for savings!
- This sale is no joke!
- Here’s a deal you MAY enjoy!
For more creative ideas all year long, check out our infographic, 12 months of inspiration for engaging with your email subscribers.