The Ultimate Guide to Content Marketing Tools: Introduction

Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it.

The Ultimate Guide to Content Marketing Tools: IntroductionScott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in context and make better martech selection decisions.

It provides a visual categorization of the best marketing tools previously reviewed in a series of 48 posts here. The content marketing flow starts with the tools for developing content strategy and planning, then proceeds through content development (text and visual), content distribution and promotion, and finally measurement and analytics–which feeds back into content strategy planning.

The Ultimate Guide to Content Marketing Tools: Introduction

For those who prefer a more traditional outline of the content marketing flow and tools reviews, here’s a table of contents:

Content Strategy and Development

Content Strategy and Planning

Content Development

Content Distribution and Promotion

Website Design and Optimization

Social Media Marketing

Influencer Relations

Customer and Prospect Marketing

Marketing Analytics

Business Operations and Personal Productivity

Business Operations

Personal Productivity

This is the first in a series of nine posts that will detail the different types of tools to use in each stage of the content marketing process:

  • content strategy, planning, and scheduling;
  • content writing, development, and creation;
  • content distribution / amplification / promotion; and
  • content marketing measurement and analytics.
  • The final post will cover supporting online business tools for marketers.

    Again, this is the first post in the Ultimate Guide to Content Marketing Tools series.

    #1: The Ultimate Guide to Content Marketing Tools: Introduction

    Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it.

    The Ultimate Guide to Content Marketing Tools: Introduction

    Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in context and make better martech selection decisions.

    It provides a visual categorization of the best marketing tools previously reviewed in a series of 48 posts here. The content marketing flow starts with the tools for developing content strategy and planning, then proceeds through content development (text and visual), content distribution and promotion, and finally measurement and analytics–which feeds back into content strategy planning.

    The Ultimate Guide to Content Marketing Tools: Introduction

    For those who prefer a more traditional outline of the content marketing flow and tools reviews, here’s a table of contents:

    Content Strategy and Development

    Content Strategy and Planning

    Content Development

    Content Distribution and Promotion

    Website Design and Optimization

    Social Media Marketing

    Influencer Relations

    Customer and Prospect Marketing

    Marketing Analytics

    Business Operations and Personal Productivity

    Business Operations

    Personal Productivity

    This is the first in a series of nine posts that will detail the different types of tools to use in each stage of the content marketing process:

    • content strategy, planning, and scheduling;
    • content writing, development, and creation;
    • content distribution / amplification / promotion; and
    • content marketing measurement and analytics.
    • The final post will cover supporting online business tools for marketers.

      Again, this is the first post in the Ultimate Guide to Content Marketing Tools series.

      #1: The Ultimate Guide to Content Marketing Tools: Introduction

      Author: Brandon

      Hello! My name is Brandon and I am a business coach, here on the pages of this site I want to share with you by my many years work experience. I hope that my experience will one day be useful to you! And if the life of at least one reader of my site been better, I will been happy and will know that I'm doing it for good reason!